Go Ahead. Touch My Ad.

I read a news post 2 days ago on Engadget about Microsoft’s Surface coming to consumers April 17th through AT&T. I’ve been following this since it’s inception and introduction to some New York hotels for a trial run and have wondered when they’ll be coming to the consumer’s home, and more importantly, when we’ll have the opportunity to create advertisements for display on it.

We’ll be able to add a new type of ad in the future, ones which you can touch. Since these table top units are being advertised to businesses and you and me at home, I’m sure we’ll find new and innovative ways to implement advertising. In the future, when they supposedly have these at restaurants, like Chili’s for the tables, I’m sure there will advertisements for their desserts while we wait for our food, and maybe advertisements for their gift cards.

How about a new version of mobile gaming and perhaps a new way to engage with a brand during those waiting periods? Keeping with a restaurant theme, how would you like to play a game at your table with your friends while you wait for your delicious food to arrive? How would you like to play games brought to you by advertisers, and maybe games which would have you interact with their products? Who knows, maybe in the future table tennis will be more than, well, table tennis?

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