It seems everyone is interested in how to get a better organic search result in Google these days. Well, I’m going to help you get those better search rankings. Getting better organic (non paid) search rankings in Google isn’t going to happen over night, so don’t get discouraged.

Google’s search results is determined by one entity… Google. On Google, they’re king and they tell you where to stand. Google decides where you fall in the ranking and how relevant to the user’s search you are.

Google is simple and likes things simple. It doesn’t rank you higher on the search list because you look better, or you run faster, or you can be translated into 3 different languages. If you follow Google’s guidelines, it’ll help you rank better with google and people will find you with their short tail and long tail keyword searches.

What is a short tail keyword? A short tail keyword is a common keyword, like “advertising”. On the other hand, a longtain keyword is a specific word search which is less common. Instead of searching for “advertising” you might search for “advertising agency ford motor vehicles”.

To Google, text is the best fuel for the fire. Here’s a list of things Google likes:

• Text
• Keywords
• Links
• Bolded Words
• Title Tags
• Meta Descriptions
• Headers
• Site Maps
• Domains that have been around longer
• Refreshed page content regularly

Google text search doesn’t respond well to images or flash elements, or even flash sites. Now, Google does index flash, but it’s very limited. Don’t believe me? Take a look at this Google search and maybe you’ll change your mind.

Ok, so we know what google likes, now how does Google work? Well, Google sends web sypders that crawl the web indexing what’s out there so that when a user types in a request for information, it’s ready. Google spiders will search your website starting at the URL and moving from link to link on your site. This is one reason having a good sitemap will help Google find and index all the pages on your site. A sitemap for Google is different than a sitemap for your users, but both are just as helpful. Just as you’d have a sitemap, or a site “blueprint” for your users, you’d have a similar one for Google. Google sitemaps are different because it’s written for Google to best understand and follow. Once the spyder reaches the page, it will scan the page for unique words, tossing out the smaller, non-descriptive words such as “a,” “an,” “and,” “the” and so on. While it’s searching your site, it’s also looking for keywords that will be of value later.

To begin to get better placement organically on search engines you can follow these simple suggestions:

• Place keywords throughout the text on your site.
• Focus on only a few keywords per page.
• Start with the Title Tag. The title tag displays about 70 characters. In the title tag, you should repeat your keywords about two times. Something such as “dallas advertising, and “advertising dallas” might be one way.
• Include keywords in your Meta Description tag. You have about 150 characters that Google will display, so make this relevant for users and for Google. You will want to repeat your keywords about 3-4 times in your description.
• For the body copy on the page you’ll want to have about 200-500 words, and for that amount of words on the page, you’ll want to repeat your keywords about 5 times sprinkled throughout. Place some keywords towards the front or top of the paragraphs, use keywords as links and anchor tags on your pages and use them in the ALT tags in the images displayed on your page.
• Give descriptive linking words when you have a link on the page. If you simply have your link say nothing more thank “click here” you’re not doing anybody, especially Google any favors. Instead use descriptive links, such as “links to other advertising agencies”.
• Use bullet points, h1 tags, and bold words in your text. Google recognizes these “special” treatments and pays attention to them.

Other ways you can get better search results in Google is to appear to be more relevant on the keywords searched. If you link to relevant pages and sites that relate to your keywords, and more importantly, if they link back to you, then you’ll find yourself moving towards the top. If you have a site, which Google places high value on, link to you, it’ll have a better result on your own Google ranking. Linking frenzy’s can help you place better in the organic search results. Your links to other sites and their links back to you and other content you have will help out. One easy way to get people linking to you is to write an article or white paper about something relevant to your business and post it on your website with a free link to it, or free link to download it. Giving out free, relevant information is a great way to spread your link naturally out on the web and create links back to your site. The more relevant links that Google detects you have and that link back to you, the more relevant Google will see you for the keywords that you have.

Google’s search model is a secret. Surely, if they were to tell you exactly how they determine that you’ll get to the top, everyone would be attempting it. They won’t tell you straight out, but they will give you some pointers. Believe it or not, Google has a webmaster tool and webmaster guidelines that will give you some pointers to make your site Google friendly.

The best thing you can do to place better in organic searches on Google is to follow their rules and make it easy for them to find your content and you’ll be on your way to getting better organic search engine results.