I’ve been reading up on Twitter (http://twitter.com) for a couple of weeks now. I’ve checked out a few tweets and seen it referenced in numerous places on the web. I haven’t quite decided if I want to tweet or if I’d use it all that much. It’s kind of a cool idea to be able to take your conversations with you and access them from your computer, through the web, or with my cell phone.

To tell you the truth, I was interested in seeing who used twitter and why I might use it. I stumbled upon apple, dell, and nike. It suddenly dawned on me that it’s not so much of who uses twitter, but who doesn’t use twitter. I came up on an article about dell and twitter on dell’s web page saying that they were going to start posting coupon codes on there for the poeple their network to use. What a great idea. Why not give your loyal fans, especially the ones who get your twitter stream, the incentive to be even more of a brand evangelist than they probably already are.

While reading more and more companies twitter logs, I realized that they are all following a similar twitter code of ethics. I’m not sure if there’s an actual code of ethics model for twitter, but they seem to be following the same path. I noticed that the companies were posting occasionally. They were posting relevant information and not crossing the border into spam. Sure, they could send brand messages and elevator pitches every minute of every day, but they were using them in moderation.

It’ll be interesting to see if twitter makes its way into the agency I work for… into a campaign for one of our clients in an attempt to reach out to their loyal customers. I’m sure that soon I’ll be on twitter. See you there.