DesignCarter » Our Work

Go Green Tour

Scott Carter — Sun, 11 Oct 2009 23:03:35 +0000

About The Project

When our client and professional speaker John Matthew decided to start his tour, he turned to us to help him create a easily maintainable micro-site focused on the tour that would allow him to adjust information for each stop on the tour, allow people to buy tickets to hear him speak and be able to tell their friends.

Scope

Create a promotional site focused on professional speaker’s tour that tied in to printed materials, could tie into existing shopping cart to allow ability to purchase tickets online, and had the ability for viral.

Challenges
The challenges for this project were actually no challenge for us. We were able to tie this microsite into the client’s current CMS that we built them and tie in the shopping cart that was already part of their site.

Results
We produced a fun tour micro-site that the client was able to drive traffic to to get more details about his tour stop, buy tickets online and allow them to tell their friends about the event. The client’s online ticket sales and management made ticket sales a breeze and helped when it came time to see how they did at a glance and provided them with a list for their on-site drawing the day of the event. Having this site tie into their existing CMS allows him to be able to update it for each stop on the tour.

Quake Creative

Scott Carter — Mon, 05 Oct 2009 05:49:18 +0000

About The Project

We were approached by a start-up design network company created by a well-seasoned advertising veteran to help get their self-designed site up on the web and needed a Content Management System to help them self-manage their site.

Scope

Develop the client’s site based on their initial designs, putting the management in the hands of the client by integrating a CMS and a blog.

Challenges
The challenges of this project were a little different that we’re used to for a client. We had to help them take their site design and make it web-ready and flexible enough for the web. We also had to help them integrate a blog, portfolio section which could hold all kinds of media from print pieces to video, audio, and animations and help them connect with like minded individuals.

Results
We took the clients design, adjusted them where needed to better flow with the web, integrated a great web-based CMS and portfolio environment to help the client self-manage their portfolio, helped guide them in the design of their blog, and got the client connected to twitter to help them reach out to other like-minded individuals. The client is able to easily edit all content on their site, add and remove portfolio pieces, executive team biographies and publish blog posts at their own pace. The client went through a short training at the end of the project and has been easily managing their site ever since.

True Love Must Be Priority

Scott Carter — Mon, 05 Oct 2009 05:24:30 +0000

About The Project

When speaker John Matthew approached us about building a website to help him share his experience with developing a Life Practice, we jumped at the chance to help make John successful at sharing his story.

Scope

Create a site that allowed the speaker to share his experience, excite his audience, and help them feel relaxed and engaged enough to come out to an event to listen to him speak.

Challenges
The Challenges of this project were clear. To create a relaxing, yet engaging site that highlighted his knowledge on developing a Life Practice, while keeping it simple and non-intimidating for visitors. Also, allowing the client to post updates about upcoming events, past events, and blog about category topics.

Results
We developed exactly what the client was hoping for…down to the imagery. By putting his site on a CMS, we allowed him to be able to administer his site from the road while he’s away speaking and energizing.

Chamberlain Performing Arts

Scott Carter — Mon, 05 Oct 2009 05:20:28 +0000

About The Project

We were approached by the client to create a new, client editable site for the organization which had previously had a site that was not easy to update, had become stagnant, and eventually was taken down.

Scope

Create a fresh, client updatable site that communicates events, seasonal performances and performance venues to the organization’s members.

Challenges
Some of the challenges of the site were in creating a site that encompassed all the needs of the each individual department chair of the committee, meet the needs of the members, and provide organic SEO to a site that had otherwise become stagnant. We also had the task of organizing all the new content in a clear and meaningful way.

Results

We created a site that is very simple to keep up-to-date for the client, incorporated a role-management system which allows different department chairs to log in to administer their own areas and helped to get their site in search engines again with the fresh content. We helped to create an open point of communication for the organization to communicate performance information and provided a point for them to send media to to learn more about their roots, seasons, and other newsworthy information.

DFW Synthetic Oil

Scott Carter — Mon, 31 Aug 2009 01:47:04 +0000

About The Project

While most agencies wouldn’t be as excited to take on a project in the automotive industry that is a e-commerce site, we were enthusiastic to get to work with such a project. This client was in an industry that didn’t receive much attention to information design, product beauty or relationship care that we were proud to bring to the industry.

Scope

Our List of objectives were rather simple. Create a site that clearly communicated product advantages and product variety, connect with consumers in a personable way, and create a site that stands a head above the rest in the same competitive category.

Challenges
There were numerous challenges associated with this project that were both unique to the business model and fun to think through. We were fortunate enough to have a limited, narrowed product list that the client wanted to manage, though we did not have a ready-to-go database of product information to pull from, so we were instructed to pull from the main manufacturer’s site for details, names, photos and other product attributes. The other challenge was that the client wanted to manage their entire list and still be able to link directly to the manufacturer to fulfill the order, maintain the product pricing, and provide the technical information so that the client could focus on having his site easy to maintain. Another challenge was to stand above the rest in the competitive category, but still connect with the same technical-minded people that tend to purchase the performance products.

Results
After a survey of the client’s competitors, we realized that where we could stand out above the rest was to use the client’s years of experience, knowledge, and insight to help make the site a resource of trade information while still organizing the technical details of the product and helping to better communicate each products unique features. We did a lot of information design throughout the site to help make communication to the consumer much easier to read, follow and digest no matter what technical level they were at. We incorporated social avenues and knowledge sharing features to help the client’s experience come through and help guide customers down the right, insightful path. We implemented a blog to allow the client to share their experience and give basic how-to articles about common vehicular maintenance, and included a car maintenance tips section to share the client’s broad knowledge. We were able to utilize twitter as an avenue for customers to follow to get updates on the newest how-to articles, new products offered, and general tips as the client published more and more.